Project/

How we did it

We decided to create a promosite that allowstesting all the basic functions of a camcorder in action, and by engaging in an interactive field the user opened the main benefits of the product.

We have developed a promosite with an interactive video-quest: the user should find an exit from the underground following the mysterious girl in white. The user’s task is to record everything unusual that he/she will see on the road with thecamcorder Sony HandyCam and its functions.

At the end of the maze he/she should answer four questions on attentiveness. Those who could shoot at the camera the necessary elements and gave the right answers, come out. The user who passes the quest faster and more correct thanthe others, and gathers enough votes of the friends in the social networks, will win the new Sony HandyCam.