Project/

Portfolio

Sony SLT

Client: Sony

Launch: 15.11.2010

Link

01: The main task of the campaign was to inform the users with the main distinctive benefits of the new Sony Alpha SLT: the ability to shoot 10 frames per second in high quality, HD-video and the availability of GPS.

Industry:

Electronics

Entertainment

Lifestyle

Technologies:

Javascript

XHTML/CSS

PHP

Flash

Screenshots

02: How we did it

We decided to tell about the benefits of the camera through the travelling and extreme sport, because in these areas the significance of the Sony Alpha SLT benefits becomes the highest. The special inlay of the website covers the professional testing of the cameras: 10 most popular photo-bloggers of LiveJournal made their reviews. We told about the technical features of the camera in the inlay “About”.
Here we placed videos, photos, descriptions and advice on functions of the new Sony. It was decided to connect the ability of shooting “10 frames/sec” with the contest as well, where the users should upload their own pictures of 10 best moments of their lives.