In support of the new tariff 'All Inclusive XS' create a bright and original project, which would ensure maximum coverage of audience on the Internet and allow users to win prizes from MegaFon.
Idea
Virtual box with prizes that can be opened with the share of branded messages.
Solution
Landing page with box with the «face of the campaign» Ivan Urgant inside plus three simple steps:
Select the object with the message about the benefits of the tariff
Share this message in your social network with #speakforfive
Box opens instantly so you see if you got your prize or you should try again