To develop brand identity for a new X5 Retail Group subscription product, that covers grocery chains and delivery services.

The name “Paket” which translates as “Shopping bag” was given to us by the client, and we came up with a simple symbol as a logo that everyone recognises instantly — a handle of a bag that is incidentally a first letter of the russian word “Paket”. The deliverables included logo, storytelling, key visuals, promo materials and a landing page.