Update digital conference branding considering the spirit of the event. Create the visual concept of printed materials, merchandise, and other attributes.

We took as a basis the well-known Nobleman with his Hand on his Chest painting which is exhibited in Prado Museum near the venue. We then reimagined how the Nobleman would look if he worked in digital advertising. That made the style recognizable, noticeable and memorable. The image personified the spirit of the event, its creativeness, and freedom of thinking.