Support the launch of the new Chivas Regal Extra whisky with a digital campaign. Drive attention to the fact that Chivas Regal Extra has a unique taste due to aging in sherry barrels.

We have created a project that unveils the secret of Chivas Extra’s taste and acquaints the audience with the places where they can find the new product. The participants could express their idea of what “extra” means by sharing the quotes of extraordinary people. Besides, they got a chance to be among the first ones who tried Chivas Regal Extra themselves.