Miller Show How
- ClientHeineken
- DeliverablesBranded Show
- PlatformsYoutube
Task
To reactivate Miller brand on the musical platform in Russia and get rid of permanent associations with techno-style music.
Idea
First we developed “Miller connected” musical platform and then we launched an online-show featuring unusual collaborations. Famous artists from very different genres are locked in a music studio for 6 hours to create a track together. During this session they reveal themselves to the audience from various angles.
Manizha X Zatagin
RSAC x ELLA X CVPELLV
Symbol x PLC
Luna x Nikita Zabelin
DZA x Jony
Aigel X Taras 3000
Make it Real